Thursday, May 5, 2011

Effective Management: The Key to Customer Satisfaction


     In conclusion, from the above discussion it has been illustrated that the effective management is key to the customer satisfaction because with every day passing, better goods are reaching the marketplace. Some enhancements result from technology, others from greater effective management philosophy. Continually, competitors are seeking to obtain a benefit by making their goods better in satisfying the client. This is the philosophy of effective management. If firms do not seek to enhance, in satisfying the clients they get left behind. Small enhancements are easier to make than huge ones, particularly for people lower down the chain of command. Small enhancements in satisfaction often make astonishingly big advances. Keep in mind to enhance not just production procedure, but also supervision and clerical procedures, too, which enriches the consumer/customer satisfaction to the utmost level.

 References
Hayes, B. E. (2008). Measuring Customer Satisfaction and
Loyalty, Third Edition: Survey Design, Use, and Statistical
Analysis Methods. New York: ASQ Quality Press.

Smith, D. (2007). “Customer Satisfaction and Effective  
Management”. New York: Thomson Gale.

Gale, B. T. (2002). Managing Customer Value: Creating
Quality and Service that Customers Can See. New York: The Free Press.

William, J. (2006). Effective Management. New York: Routledge.

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